Our Story

WE Are Sunland

Sunland Guitars is more than one person, we are a community dedicated to ushering the guitar industry into the next generation. New designs, new styles, expert repairs and guidance, and so much more to offer! We take the best from the past and the most innovative from the present to create high quality, affordable products and services.

Our mission is to use the best and most efficient manufacturing processes and tools, mix it with old school, tried and true fundamentals, and add new school designs and technology to create a new line of electric guitars designed for musicians and hobbyists of all styles and genres.




Sunland Guitars is growing rapidly! Our philosophy for treating all customers as VIP's and dedicating our time to researching and testing the best options and techniques is spreading through our local community and soon to the rest of the world.

What's next for Sunland?

A new and unique line of guitars: Tired of the same old strat's, tele's, and LP's? US TOO! We're currently in the process of designing a new line of guitars to offer as an alternative to the boring, old designs we've seen for the last 70 years. 

The most brutal metal guitars on the planet: Once we establish our commercial Sunland line, we will begin developing our own line of metal guitars. Points, bevels, dark colors, multi-scale, 7+ strings... We fully intend to have the most brutal line of metal guitars in existence.

Limited Edition: Here at Sunland Guitars, having two lines of unique electric guitars isn't enough. Along the way, we'll be launching limited edition designs that will only be produced ONCE for a limited run in quantities of 1, 10, 20, 50, or 100. It's hard standing out as a musician when everyone else has the same guitar. It's also getting harder to purchase a guitar that will grow in value over time because so many companies build 1000's of the same guitar. Our limited edition guitars will have a slight price adjustment compared to our production models but we intend to keep them at a competitive price for our customers.

Guitar Picks: As you may have already seen, we are producing boutique guitar picks out of epoxy resin. Right now they are on a limited drop schedule so we can show our creativity in the market. We are currently testing various manufacturing processes to provide higher quality, maximum consistency, and unique styles.

Workshops: Sunland guitars is dedicated to educating our guitar community by providing in-person and online workshops for everything you need to know about guitars! Playing technique and theory, repairs and restoration, recording and gear, and building your own brand or business as a musician or luthier.

Repairs: Sunland guitars will continue to provide expert repair services for our local community. We believe every guitar and every musician deserves the best service for their guitar so they can be the best guitarist they can be.

Here to Help: Sunland guitars isn't here to hoard our knowledge and expertise. If you need help with ANYTHING regarding guitars or guitar related products, feel free to contact us and we will be more than happy to help!


Our Team

 Erik Ulven, founder, luthier, designer

Erik Ulven

Founder, Designer, Luthier